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Treon (TXO) is an Ethereum blockchain-based utility token and e-wallet for paying utility bills using a robust technology in a completely decentralised and secure fashion. The utilities sector has had intermittent customer-centric innovations over the years. Disruptive blockchain technology utilised by the TXO e-wallet offers vast opportunities for utility providers to drive cost-efficiency and increase profitability while giving consumers greater control over their usage and wider financial inclusion and convenience. With Treon, we will make your utility bill payments a convenient one-click experience – anytime, anywhere. Treon (TXO) is focused on providing an exciting value-added service that will simplify the utility management and payment process like never before: consumers will effect their payments instantly using a simple consolidated dashboard. Moreover, Treon (TXO) is on its way to bring a large number of new users into the crypto space by connecting billions of utility customers to the blockchain. Our vision is to reach a point in the near future where utility consumers around the world use the Treon token (TXO) as their currency of choice and preferred payment tool. We are set to convince utility companies to accept Treon tokens (TXO) from customers because it is faster, more secure, and less costly to operate and use. Utilities Market Size Treon Opportunity Households Worldwide Treon’s business model is based on multiple revenue streams coming from different utility services, mainly from distribution margins, transaction fees and platform usage fees. Treon (TXO) will realise healthy margins while delivering significant savings to utility providers. Treon gives back rewards to customers against using TXO tokens to make adoption and usage much more appealing. Additionally, such savings will be the catalyst for utility companies to move their cross – trade contracts to the blockchain in order to cost-effectively manage their business dealings. Through the consolidation of the above margins and fees, Treon business model is built to address a growing global market and be a true partner to utility providers, bringing real value to consumers and providers alike. With one click of a button, you will be able to purchase (TXO) tokens, view your usage and effect your payment for all your utilities anywhere in the world. Combining the ease of using a single interface through multiple payment options to settle bills of different Utility companies on one dashboard. A decentralised utility payment gateway and processing wallet app that are built for all customers around the world including the unbanked, with a consolidated and simple smartphone app to manage and pay all your due payments across various utility accounts. Treon will ensure the integrity and security of the e-wallet using Ethereum blockchain smart contracts acting like multi-signature wallets (multisig). We partnered with multiple cryptocurrency wallet experts to provide Treon (TXO) users with the best experience of the crypto ecosystem. Over 5.0 billion people around the globe are advanced mobile users. It has become the single most important lifeline to connect, conduct business, entertain, buy & sell and pay through the course of our daily lives. Treon (TXO) will use the mobile phone as the bridge for customers to harness the power of blockchain technology and cryptocurrency. According to the World Bank and GSMA, 3.8 billions of all global mobile users are unbanked. Treon token (TXO) aims to bridge the digital divide for the unbanked, giving them opportunities to participate in the ever-growing online space. The real opportunity of this fast-moving digital economy is yet to be fully explored across the different utility sectors. The growth and market potential are in the trillions of US dollars across telecom, electricity, natural gas, green energy and water sectors. Treon (TXO) is poised to seize scalable and sustainable growth opportunities in these sectors over the next 5 years. Telecom utilities are at a more advanced stage in offering consumers digital solutions to enhance their experience. Treon will target telecom companies first to be the early adopters of the token and digital tool. According to GSMA, 2018 global telecom revenues from consumers are projected at USD 1.05 trillion, out of which USD 105 billion are revenues from online channels, i.e., online sales of top-ups and recharges. Telecom operators’ revenues will reach USD 1.1 trillion annually by 2019 (as per GSMA report). Almost 80% of the revenues are generated from selling airtime while 20% are revenues from interconnect and roaming services. Today, 10% of consumer revenues come from online payment channels (through websites or mobile apps), while 90% come from traditional physical payment channels. Online telecom revenues are evidently growing at an increasing rate. Treon (TXO) is targeting online telecom revenues to penetrate, expand, and acquire its fair share. With a conservative forecast of reaching a market share of 1.5% of online telecom airtime revenues, Treon (TXO) aims to capture up to USD 1.26 Billion worth of transactions on its platform by the end of 2023. Additionally, Treon (TXO) aims to digitise the industry’s interconnect and roaming agreements and migrate them to smart contracts on the Blockchain. The annual volume of business-to- business (B2B) interoperability agreements amounted in 2017 to USD 200 billion, as per GSMA. Treon (TXO) aspires to acquire 1.5% market share of these transactions and witness up to USD 420 Million worth of transactions on its platform by the end of 2023. In 2017, electricity generated around USD 2.0 trillion of revenues, out of which USD 650 billion came from household consumers (business to consumer market). Our vision is to grab a considerable share of the online payment of household consumption through Treon’s Utilities Wallet and TXO token. Like telecom utilities, electricity companies sign agreements amongst similar providers to split revenues generated from shared infrastructure and networks. These business-to- business revenues are estimated to reach around USD 1.87 trillion. Treon (TXO) aims to grasp a large share of the ‘Digital Interoperability Agreements’ for the electricity sector through its blockchain smart contracts. Water utilities, on the other hand, generated USD 140 billion in 2017 from household consumption only. Treon (TXO) is determined to secure a significant market share of the ’Digital Payments for Water Utilities’ through its Utility Wallet using TXO tokens. Additionally, Treon is aiming to grasp a fair share of revenues resulting from digitising interoperability agreements on the blockchain with estimated transactions on the Treon platform reaching up to USD 2.6 billion. Natural gas utilities generated USD 350 billion from consumers’ usage in 2017. Treon’s business-to-consumer vision is to capture a considerable share of ’Digital Payment for Gas Utilities’ bull market through its Utilities Wallet and TXO tokens. The total consumer market is expected to soar up to USD 437 billion by 2023. Like telecom and electric utilities, natural gas companies sign wheeling and distribution agreements amongst similar providers to share revenues generated from shared infrastructure and networks. The estimated transactions volume amongst utilities via cross-trade agreements are estimated to reach USD 1.75 trillion by 2023. Treon (TXO) is poised to capture a considerable market share of the revenues resulting from digitising the Interoperability Agreements’ for the energy sector through its blockchain smart contracts.
Start of Ideation and planning
Technical architecture and prototype build
ICO planning & preparations
Enlist Tokens on Crypto exchanges
Onboarding Telecom Providers
Agreements with Telecom top-up distributors
Agreements with payment gateways
Onboarding Electricity companies
Smart Contracts for Natural gas companies
Onboarding of water Utility companies
Telecom reseller Agreement rollout
Close all utility providers reseller agreement Dr. Al-Barrak is world renowned pioneer in telecom utilities. CEO of the Zain Group from 2002 until his resignation in 2010. In almost seven years, Dr. Al-Barrak transformed a moribund, state-controlled telecoms operator (known then as MTC) with less than 1 million customers in 1 country into the international giant Zain, a company that reached over 100 million customers across 23 countries in Africa and Asia. He has received many distinguished leadership awards throughout his professional career: in 2009, he was ranked the 20th most influential telecoms executive worldwide by Global Telecoms Business Magazine. Dr. Al-Barrak is a much sought out motivational and management speaker at prestigious higher educational institutions, industry conferences and corporate events across the globe. Alain has over 30 years of operational experience in finance and management. He occupied several Top Executive positions in Telecommunications groups such as Etisalat as CEO of Atlantique Telecom in Ivory Coast; VTEL Holding – CEO of Itisaluna in Iraq, Group CFO of the holding in Jordan; CEO in Zain Nigeria, CEO Zain Gabon and COO for Zain group Middle East. Prior to joining Zain Alain was CEO of Iraqna, CFO of Tunisiana, and CFO of OTH holding in Egypt. Earlier he was with France Telecom Mobile Liban (FTML) – Cellis ® as Deputy of the Finance and Administrative Director. Alain hold a Master in Information Technology from the Saint-Joseph University of Beirut. Treon team was selected on the cultural foundations of Innovation, trust, transparency, and simplicity being our core corporate values and are embedded in everything we do. Our organization structure is flat to ensure speed of execution in a fast-moving space. Each member has worked and lead multicultural, multidisciplinary, and adaptive teams that achieved tech innovations in challenging markets. Founder, Strategy Hesham is an accomplished executive with 25 years of experience in global Information & Communication Technology (ICT) companies. He reshaped major corporate strategies and led the design and implementation of commercial operations across MEA region and succeeded in overachieving revenue targets. He was the main catalyst behind the fast growth of international companies like Cisco Systems, Logica, Orascom, and Zain Group in Africa and the Middle East. Hesham was part of the core team that created and launched the first digital customer-centred mobile operator in emerging markets. He is a seed investor and advisor to a number of technology ventures. Founder, Technology Khaled started his 25-year career with leading consulting firms, namely Accenture and EDS where he led technology projects for disrupting old and creating new business models. His most recent was a Silicon Valley startup revolutionizing delivery, billing, and payment systems of solar-powered micro electricity grids in Africa and Asia. Khaled held high profile executive roles within large energy and telecom utilities in North America, Africa and Asia. His last of such roles was heading the 5th largest mobile telecom operator in Africa. He is a digital transformation specialist, advisor to few startups and a crypto entrepreneur. Head of Marketing A Marketing and Strategy executive with 20 years of experience both B2B and B2C models who achieved an established record of influencing multi-million dollars in revenue, building new businesses from vision and strategy through execution. He held senior international positions at leading fortune 500 companies and is knowledgeable of major global markets across four continents. A Chartered Marketer, CIM UK, has an MBA from ESLSCA Business School France. Mohamed holds a Joint Post-Graduate Diploma in Digital Business by Columbia Business School and MIT an SVP sitting on the Internationally Accepted Marketing Standards IAMS™ Board at IIMP™, a full member of CIM UK and SCIP US. Head of Technology Binal is a veteran IT Strategist with a strong techno-functional background. He holds 13 years of experience in the technology industry, including blockchain projects development. Binal has been active in crypto space since 2015 and has a comprehensive experience of decentralized technologies such as Ethereum, Bitcoin etc. He has a vast experience in building smart contracts on Solidity platform. Binal is one of the key team members of the augmented intelligence platform (tokensale.xchangerate.io) Head of Corporate Communications A communication professional with a wide experience in PR, marketing, event management, multilingual content development and syndication. Worked in the Communication ecosystem for the past 12 years and delivered quality and consultancy services for high echelon clients in various practices such as technology, FMCG, leisure, fashion, luxury brands, real estate, government and global business advisories across Dubai and the Middle East. A veteran in event management, she co-founded an event management company and forged remarkable collaborative relationships in the private, public and NGO sectors. Hoda earned a Master degree in Translation from Saint Joseph University in Beirut-Lebanon. Head of Product With a background in Psychology and Design, Miranda Rector brings to her Head of Product role at Treon, her vast experience in managing software and application products from early conception stage, all the way through to development and successful delivery into markets. Specializing in Product Strategy and Systems Design in the Educational, Retail, E-Commerce and Fin-Tech Industries, Miranda has worked at multiple technology start-ups in the region, acquiring expertise on best product practices and bringing to life world-class software and applications. Blockchain Architect Harshil is a highly professional and trusted ICO advisor, blockchain enthusiast and crypto investor with over a decade of experience in IT industry. He owns in-depth knowledge and extensive experience in processing campaigns. At present, he is an advisor at seven blockchain based startup companies. He provides a complete roadmap to develop a feasible and practical business model that benefits all the stakeholders, promoters, investors and customers. Harshilis Skilled in Bitcoin, Ethereum, BlockchainICO, Crypto Exchange, Crypto Mining Pools and Mining Farms. Principal Advisor, Telecom strategy & Corporate governance Dr. Al-Barrak is world renowned pioneer in telecom utilities. CEO of the Zain Group from 2002 until his resignation in 2010. In almost seven years, Dr. Al-Barrak transformed a moribund, state-controlled telecoms operator (known then as MTC) with less than 1 million customers in 1 country into the international giant Zain, a company that reached over 100 million customers across 23 countries in Africa and Asia. He has received many distinguished leadership awards throughout his professional career: in 2009, he was ranked the 20th most influential telecoms executive worldwide by Global Telecoms Business Magazine. Dr. Al-Barrak is a much sought out motivational and management speaker at prestigious higher educational institutions, industry conferences and corporate events across the globe. Advisor, Telecom and Finance Alain has over 30 years of operational experience in finance and management. He occupied several Top Executive positions in Telecommunications groups such as Etisalat as CEO of Atlantique Telecom in Ivory Coast; VTEL Holding – CEO of Itisaluna in Iraq, Group CFO of the holding in Jordan; CEO in Zain Nigeria, CEO Zain Gabon and COO for Zain group Middle East. Prior to joining Zain Alain was CEO of Iraqna, CFO of Tunisiana, and CFO of OTH holding in Egypt. Earlier he was with France Telecom Mobile Liban (FTML) – Cellis ® as Deputy of the Finance and Administrative Director. Alain hold a Master in Information Technology from the Saint-Joseph University of Beirut. Advisor, Branding and Design Dee is the managing partner at one of the regions most awarded brand consultancies – Bellwether. Over the years she and the team at Bellwether have guided regional power houses and start ups in building brand experiences that create differentiation; helping them to realise their true potential. Her experience includes senior branding and marketing positions in regional companies as well as award winning communication agencies. Dee’s most recent work has been with du, Careem, STC, Kuwait Petroleum for KIPIC, The Prime Minister’s Office (UAE) and The Entertainer, to name a few Advisor, Procurement and Cross-Trade agreements With 20 year-experience in Procurement and Project Management, Tony has worked with some of the world’s largest telecommunications company: Vodafone, MTN, STC and more recently Ooredoo in Oman. Tony enjoys the thrill of ground breaking innovation and life changing solutions having delivered projects as diverse as Mobile Money to Safaricom in Kenya through the launches of Google and Facebook on mobile to the recent launch in Saudi Arabia of “Jawwy from STC”, the first mobile service in an app. Advisor, Digital Marketing and Communications Seasoned executive with twenty years of experience in business setup, start-ups, marketing, communication and brand building across the Middle East and North Africa region. Known for his passion for digital communication, he worked on some of the biggest brands in the MENA Region including Saudi Telecom, Jawwy, Ooredoo (Qtel), du, Etisalat, P&G, Virgin Mobile, Red Bull, Unilever, Qatar National Bank, McDonald’s, EmiratesNBD, Aspire, Careem, to name a few. Jad is a serial entrepreneur with several successful exists having founded 123vouchers in 2008, Netizency in 2011, ColNewMedia in 2013 and Engaged Brands in 2014. Active TiE Dubai charter member since 2012, and an active mentor and advisor in the area of marketing to startups and enterpreneurs. Advisor, Energy Utilities and Solar Power Mathew is the Director of Sales, Marketing and Customer Engagement at an Integrated Power Supply company that is Kenya’s first private electricity utility. He has solid experience in the renewable industry, having built one of the first commercially viable and scalable distribution chains for renewable energy consumer products in Africa. Mathew joined the energy space from the pharmaceutical and medical devices industry where he was the Regional Sales Director for Eastern Africa. Advisor, Energy Utilities & Consulting Ahmed is the Founder and MD of ZYMAG CCI Consulting. He also co-founded Skopos Consulting MEA region. He has 30+ years of experience in senior executive and consultancy roles within various institution in both public and private sectors including petroleum, technology, telecom, pharmaceutical, construction, education, philanthropy and FMCG. Ahmad led the restructuring and transformation of large companies to enhance employees’ engagement, promoting new culture change, increase strategic focus, and improve productivity and operating efficiencies across their value and supply chains. He held numerous top managerial positions in multinational companies including Schlumberger, Eli Lilly, Hilti, & Zain Group. He is UCLA MBA graduate and speaker in global industry conferences Advisor, Legal & Copyrights Widely recognized as the leading media, advertising and entertainment lawyer in the region for the last 20 years, Mark runs the boutique firm The Rights Lawyers dedicated to the Creative Industries, Intellectual Property, Technology and all things Digital. He regularly sits on the Board for various organisations including the International Live Event Association, the UAE Production Forum, Mestaria (an innovative art consultancy) and The Tribe (one of the region’s last remaining independent advertising and digital agencies). I’ve been in the renewable energy industry since its early days. Utility companies and their ecosystem partners have a real challenge in managing their cross-trade agreements, specifically Power Purchase Agreements and Wheeling Contracts. These agreements are mostly managed manually by each party, resulting in increased overhead costs and extended periods for revenue realization. I truly believe Treon’s solution and business model have cracked this legacy problem. By applying the power of blockchain, technology utilities will be able to digitally manage and settle their cross-trade agreements faster with unprecedented transparency using TXO tokens and Treon’s Smart Contracts Engine. Seeing the expected big potential, OneraSystems has been in strategic discussions with Treon to partner and collaborate on go-to-market solutions for the African and Asian markets in the near future. Pre-sale price is the equivalent of $0.0625 in ETH. Bonus matrix is as follows:
Business Model: The Future of Utility Payment Experience
Token Information
Spend Allocation
TXO Token Allocation
The Prototype
1 Token, 1 Screen & 1 Click
Convenient
Secure
Market Opportunity
Opportunities in Telecom
Opportunities in Electricity and Water
Opportunities in Natural Gas
Roadmap
Q1 2017
Q4 2017
Q1 2018
Q4 2018
Q1 2019
Q4 2019
Q1 2020
Q4 2020
Q1 2021
Q4 2021
Q1 2022
Q4 2022
Dr. Saad Al-Barrak
Alain Sainte Marie
Team & Advisors
Team
Hesham El Metainy
Khaled Khorshid
Mohamed T. Kesseba
Binal Patel
Hoda El Kara
Miranda Rector
Harshil Sanghavi
Advisors
Dr. Saad Al-Barrak
Alain Sainte Marie
Dee Murphy
Anthony Blenman
Jad Hindy
Mathew Kimolo
Ahmed Abdelgelil
Mark Hill
Testimonial
Frequently Asked Question
Bonus Matrix
Below 2.5 ETH
Between 2.5 – 4 ETH
Above 4 ETH
Days
Presales 1
May 21 – June 0320%
25%
30%
14
Presales 2
June 04 – June 1715%
20%
25%
14
ICO
June 18 – July 170%
5%
7%
30
Official support Email
support@treon.io
Twitter — Official account
@TreonNews
FB — Official page
TREON Token
Telegram — Official account
@TreonNews
Instagram — Official account
@treon_official
Opportunities in Telecom
Telecom utilities are at a more advanced stage in offering consumers digital solutions to enhance their experience. Treon will target telecom companies first to be the early adopters of the token and digital tool. According to GSMA, 2018 global telecom revenues from consumers are projected at USD 1.05 trillion, out of which USD 105 billion are revenues from online channels, i.e., online sales of top-ups and recharges.
Telecom operators’ revenues will reach USD 1.1 trillion annually by 2019 (as per GSMA report). Almost 80% of the revenues are generated from selling airtime while 20% are revenues from interconnect and roaming services.
Today, 10% of consumer revenues come from online payment channels (through websites or mobile apps), while 90% come from traditional physical payment channels. Online telecom revenues are evidently growing at an increasing rate. Treon (TXO) is targeting online telecom revenues to penetrate, expand, and acquire its fair share. With a conservative forecast of reaching a market share of 1.5% of online telecom airtime revenues, Treon (TXO) aims to capture up to USD 1.26 Billion worth of transactions on its platform by the end of 2023.
Additionally, Treon (TXO) aims to digitise the industry’s interconnect and roaming agreements and migrate them to smart contracts on the Blockchain. The annual volume of business-to- business (B2B) interoperability agreements amounted in 2017 to USD 200 billion, as per GSMA. Treon (TXO) aspires to acquire 1.5% market share of these transactions and witness up to USD 420 Million worth of transactions on its platform by the end of 2023.
Opportunities in Electricity and Water
In 2017, electricity generated around USD 2.0 trillion of revenues, out of which USD 650 billion came from household consumers (business to consumer market). Our vision is to grab a considerable share of the online payment of household consumption through Treon’s Utilities Wallet and TXO token.
Like telecom utilities, electricity companies sign agreements amongst similar providers to split revenues generated from shared infrastructure and networks. These business-to- business revenues are estimated to reach around USD 1.87 trillion. Treon (TXO) aims to grasp a large share of the ‘Digital Interoperability Agreements’ for the electricity sector through its blockchain smart contracts.
Water utilities, on the other hand, generated USD 140 billion in 2017 from household consumption only. Treon (TXO) is determined to secure a significant market share of the ’Digital Payments for Water Utilities’ through its Utility Wallet using TXO tokens.
Additionally, Treon is aiming to grasp a fair share of revenues resulting from digitising interoperability agreements on the blockchain with estimated transactions on the Treon platform reaching up to USD 2.6 billion.
Opportunities in Natural Gas
Natural gas utilities generated USD 350 billion from consumers’ usage in 2017. Treon’s business-to-consumer vision is to capture a considerable share of ’Digital Payment for Gas Utilities’ bull market through its Utilities Wallet and TXO tokens. The total consumer market is expected to soar up to USD 437 billion by 2023.
Like telecom and electric utilities, natural gas companies sign wheeling and distribution agreements amongst similar providers to share revenues generated from shared infrastructure and networks. The estimated transactions volume amongst utilities via cross-trade agreements are estimated to reach USD 1.75 trillion by 2023. Treon (TXO) is poised to capture a considerable market share of the revenues resulting from digitising the Interoperability Agreements’ for the energy sector through its blockchain smart contracts.
Hesham is an accomplished executive with 25 years of experience in global Information & Communication Technology (ICT) companies. He reshaped major corporate strategies and led the design and implementation of commercial operations across MEA region and succeeded in overachieving revenue targets. He was the main catalyst behind the fast growth of international companies like Cisco Systems, Logica, Orascom, and Zain Group in Africa and the Middle East. Hesham was part of the core team that created and launched the first digital customer-centred mobile operator in emerging markets. He is a seed investor and advisor to a number of technology ventures.
Khaled started his 25-year career with leading consulting firms, namely Accenture and EDS where he led technology projects for disrupting old and creating new business models. His most recent was a Silicon Valley startup revolutionizing delivery, billing, and payment systems of solar-powered micro electricity grids in Africa and Asia. Khaled held high profile executive roles within large energy and telecom utilities in North America, Africa and Asia. His last of such roles was heading the 5th largest mobile telecom operator in Africa. He is a digital transformation specialist, advisor to few startups and a crypto entrepreneur.
A Marketing and Strategy executive with 20 years of experience both B2B and B2C models who achieved an established record of influencing multi-million dollars in revenue, building new businesses from vision and strategy through execution. He held senior international positions at leading fortune 500 companies and is knowledgeable of major global markets across four continents. A Chartered Marketer, CIM UK, has an MBA from ESLSCA Business School France. Mohamed holds a Joint Post-Graduate Diploma in Digital Business by Columbia Business School and MIT an SVP sitting on the Internationally Accepted Marketing Standards IAMS™ Board at IIMP™, a full member of CIM UK and SCIP US.
Binal is a veteran IT Strategist with a strong techno-functional background. He holds 13 years of experience in the technology industry, including blockchain projects development. Binal has been active in crypto space since 2015 and has a comprehensive experience of decentralized technologies such as Ethereum, Bitcoin etc. He has a vast experience in building smart contracts on Solidity platform. Binal is one of the key team members of the augmented intelligence platform (tokensale.xchangerate.io)
A communication professional with a wide experience in PR, marketing, event management, multilingual content development and syndication. Worked in the Communication ecosystem for the past 12 years and delivered quality and consultancy services for high echelon clients in various practices such as technology, FMCG, leisure, fashion, luxury brands, real estate, government and global business advisories across Dubai and the Middle East. A veteran in event management, she co-founded an event management company and forged remarkable collaborative relationships in the private, public and NGO sectors. Hoda earned a Master degree in Translation from Saint Joseph University in Beirut-Lebanon.
With a background in Psychology and Design, Miranda Rector brings to her Head of Product role at Treon, her vast experience in managing software and application products from early conception stage, all the way through to development and successful delivery into markets. Specializing in Product Strategy and Systems Design in the Educational, Retail, E-Commerce and Fin-Tech Industries, Miranda has worked at multiple technology start-ups in the region, acquiring expertise on best product practices and bringing to life world-class software and applications.
Harshil is a highly professional and trusted ICO advisor, blockchain enthusiast and crypto investor with over a decade of experience in IT industry. He owns in-depth knowledge and extensive experience in processing campaigns. At present, he is an advisor at seven blockchain based startup companies. He provides a complete roadmap to develop a feasible and practical business model that benefits all the stakeholders, promoters, investors and customers. Harshilis Skilled in Bitcoin, Ethereum, BlockchainICO, Crypto Exchange, Crypto Mining Pools and Mining Farms.
Dr. Al-Barrak is world renowned pioneer in telecom utilities. CEO of the Zain Group from 2002 until his resignation in 2010. In almost seven years, Dr. Al-Barrak transformed a moribund, state-controlled telecoms operator (known then as MTC) with less than 1 million customers in 1 country into the international giant Zain, a company that reached over 100 million customers across 23 countries in Africa and Asia. He has received many distinguished leadership awards throughout his professional career: in 2009, he was ranked the 20th most influential telecoms executive worldwide by Global Telecoms Business Magazine. Dr. Al-Barrak is a much sought out motivational and management speaker at prestigious higher educational institutions, industry conferences and corporate events across the globe.
Alain has over 30 years of operational experience in finance and management. He occupied several Top Executive positions in Telecommunications groups such as Etisalat as CEO of Atlantique Telecom in Ivory Coast; VTEL Holding – CEO of Itisaluna in Iraq, Group CFO of the holding in Jordan; CEO in Zain Nigeria, CEO Zain Gabon and COO for Zain group Middle East. Prior to joining Zain Alain was CEO of Iraqna, CFO of Tunisiana, and CFO of OTH holding in Egypt. Earlier he was with France Telecom Mobile Liban (FTML) – Cellis ® as Deputy of the Finance and Administrative Director. Alain hold a Master in Information Technology from the Saint-Joseph University of Beirut.
Dee is the managing partner at one of the regions most awarded brand consultancies – Bellwether. Over the years she and the team at Bellwether have guided regional power houses and start ups in building brand experiences that create differentiation; helping them to realise their true potential. Her experience includes senior branding and marketing positions in regional companies as well as award winning communication agencies. Dee’s most recent work has been with du, Careem, STC, Kuwait Petroleum for KIPIC, The Prime Minister’s Office (UAE) and The Entertainer, to name a few
With 20 year-experience in Procurement and Project Management, Tony has worked with some of the world’s largest telecommunications company: Vodafone, MTN, STC and more recently Ooredoo in Oman. Tony enjoys the thrill of ground breaking innovation and life changing solutions having delivered projects as diverse as Mobile Money to Safaricom in Kenya through the launches of Google and Facebook on mobile to the recent launch in Saudi Arabia of “Jawwy from STC”, the first mobile service in an app.
Seasoned executive with twenty years of experience in business setup, start-ups, marketing, communication and brand building across the Middle East and North Africa region. Known for his passion for digital communication, he worked on some of the biggest brands in the MENA Region including Saudi Telecom, Jawwy, Ooredoo (Qtel), du, Etisalat, P&G, Virgin Mobile, Red Bull, Unilever, Qatar National Bank, McDonald’s, EmiratesNBD, Aspire, Careem, to name a few. Jad is a serial entrepreneur with several successful exists having founded 123vouchers in 2008, Netizency in 2011, ColNewMedia in 2013 and Engaged Brands in 2014. Active TiE Dubai charter member since 2012, and an active mentor and advisor in the area of marketing to startups and enterpreneurs.
Mathew is the Director of Sales, Marketing and Customer Engagement at an Integrated Power Supply company that is Kenya’s first private electricity utility. He has solid experience in the renewable industry, having built one of the first commercially viable and scalable distribution chains for renewable energy consumer products in Africa. Mathew joined the energy space from the pharmaceutical and medical devices industry where he was the Regional Sales Director for Eastern Africa.
Ahmed is the Founder and MD of ZYMAG CCI Consulting. He also co-founded Skopos Consulting MEA region. He has 30+ years of experience in senior executive and consultancy roles within various institution in both public and private sectors including petroleum, technology, telecom, pharmaceutical, construction, education, philanthropy and FMCG. Ahmad led the restructuring and transformation of large companies to enhance employees’ engagement, promoting new culture change, increase strategic focus, and improve productivity and operating efficiencies across their value and supply chains. He held numerous top managerial positions in multinational companies including Schlumberger, Eli Lilly, Hilti, & Zain Group. He is UCLA MBA graduate and speaker in global industry conferences
Widely recognized as the leading media, advertising and entertainment lawyer in the region for the last 20 years, Mark runs the boutique firm The Rights Lawyers dedicated to the Creative Industries, Intellectual Property, Technology and all things Digital. He regularly sits on the Board for various organisations including the International Live Event Association, the UAE Production Forum, Mestaria (an innovative art consultancy) and The Tribe (one of the region’s last remaining independent advertising and digital agencies).
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